How we achieved a development record price in Bishop's Stortford?

How the Right Marketing Strategy Made All the Difference – Heath Row, Bishop’s Stortford

At Willmott & Lake, we understand that every home deserves to be presented in the best possible way. A recent sale in Heath Row, Bishop’s Stortford, demonstrates the significant impact that a tailored marketing strategy can have on achieving a successful sale.

The property owners initially listed with another well-established local estate agent, but after nearly two months on the market with only three viewings and no offers, they grew frustrated with the lack of progress. Seeking a fresh approach, they turned to us for help in getting their move back on track.

What We Did Differently

We believed the price was right, but there was room for improvement in the way the property was marketed. Despite the owners having made high-quality improvements to the home, these were not being effectively showcased. Here’s what we changed:

• Revamped property description – Highlighting every standout feature of the property
• Professional photography – Capturing the home at its best
• 4K professional video tour – Showcasing the space, layout, and finishes in detail
• Targeted social media marketing – Reaching potential buyers beyond traditional property portals

The results were clear: within just seven days of relaunching the property, we secured nine viewings and received two offers, one of which was accepted shortly after.

The Power of Professional Marketing

This success story demonstrates why we include professional photography and videography in all our listings. Our social media videos have reached over 30,000 views, allowing us to connect with the right buyers quickly.

We’ve seen similar success selling homes across Bishop’s Stortford, Stansted Mountfitchet, Elsenham, Little Canfield, Takeley, Ware and the surrounding areas—helping homeowners secure a sale when other agents have struggled to make it happen.

If you're considering moving in Bishop’s Stortford, Stansted Mountfitchet, Elsenham, Little Canfield, Takeley, or the surrounding areas, or if your property is already on the market but not getting the results you hoped for, get in touch. We'd be delighted to help you achieve a successful sale, the Willmott & Lake way.